Consumer durable ads on TV during 2009: Adex Analysis - Indiantelevision.com's The Ad Linx Reporter dated 3 March 2010

3 March 2010 Newsletter Subscription Email this Page Volume 26 - Issue No: 22

Adex Analysis Consumer durable ads on TV during 2009 14 per cent growth in consumer durables advertising on TV during 2009 compared to 2008 - AdEx India Analysis. Media, Advertising & Marketing Watch DQE IPO opens on 8 March; completes pre-IPO placement at Rs 68 a share DQ Entertainment completes pre-IPO placement at Rs 68.11 per share; issue closes on 10 March. Big FM partners OnMobile for M-Vas radio Mobile users can listen to 17 multi-lingual programmed channels in India; service also in select global markets. Candid Marketing adorns new brand identity Katrina Kaif joins the Lux brigade as new brand ambassador Rediffusion Y&R gets Shubho Sengupta as creative head, digital IPL sets stiff conditions for new franchise bidders Bookmyshow.com ties up with three IPL franchises Zoom launches new property 'Ring A Star' Nick Mather to head entertainment at Endemol UK TV Ratings Top 10 Programmes (14/02/2010 to 20/02/2010) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes Top 100 Programmes (14/02/2010 to 20/02/2010) Colors Gemini TV Zee Cinema Star Plus Sun TV Zee TV Sony Entertainment TV MAX Zee Telugu NDTV Imagine Star One Udaya TV SAB Zee Marathi Sahara One ETV Marathi Maa Telugu Star Gold Click here for free Newsletter subscription! Source: www.indiantelevision.com

Today's Newsbreakers.......India Admen do not expect Budget boost for industry Hero Motors ties up with German company Indian Hotels, M&M among top 27 global brands: Survey Source: Hindu Business line     Modi, IPL franchises bugging England Source: Hindu     Chak de hockey: Advertisers see future in the game Katrina Kaif joins line of 'Lux' divas Case study: What customer wants Marketing mantra: How to achieve relationship with the youth Getting personal with experiential marketing Marketing communication: Beyond the 30 second commercial Globe trotter: Developments in advertising sector Crisis management: Key questions companies need to consider Test Advertising: Cricket catches the fancy of brands Product recall: How brands ensure minimal damage Analytics playing critical role in retail business Source: Economic Times   ASCI swings into action over HUL’s ad campaign Source: Financial Express     Bollywood heroines star in ads volumes too Source: DNA     AOL Disposes Of Affiliate Network Buy.at Source: eBrandz     Goodway Group Launches First Custom Ad Networks Without Standard Site List Source: IT News Online     Anderson's ad banned in Australia Source: NDTV.com     Google Gets Patent For Location Based Advertising Source: india-server.com International News 4A's: Comcast's Burke Backs Broadcast TV Model 4A's: 'Wired' Chief Says iPad Will Rescue Magazines Boiron Mulls 3 Finalists Ex-Butler Exec Joins Ascentium 4A's: Shops, Clients Must Join the Conversation 4A's: For Teens, Social Media's Up -- Newspapers Way Down Q&A: Coda Chief Marketer Kerri Martin Recession Hits Older African Americans Hard Google Expands Call-Based Mobile Ads Omnicom Launches Retail 3 Source: Ad Week     Nissan Backs 'Parenthood' Premiere Progressive CMO 'Asked to Leave' Opinion: Man, This Man Can Sell Google Expands Call-Based Mobile Ads Why Walmart's New Ad Speaks 'More Than Words' Source: Brand Week Italy Places Limits on Pay-TV Advertising Source: World Screen News     Google Awarded Critical Location-Based Advertising Patent Source: MediaPost Publications     FT brand will continue to expand Source: Marketing Week     Facebook Could Surpass $1 Billion in Revenue This Year Source: Mashable     SeeSaw begins £5m advertising campaign Source: Techwatch     Omniture Adds Facebook Ad Data Source: Media Week

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