YouTube lines up sponsors for IPL - Indiantelevision.com's The Ad Linx Reporter dated 02 March 2010

2 March 2010 Newsletter Subscription Email this Page Volume 26 - Issue No: 21

Media, Advertising & Marketing Watch YouTube lines up sponsors for IPL YouTube, which will be streaming live the third edition of the Indian Premier League, has roped in six sponsors so far. Commonwealth Games boosts govt investments in Prasar Bharati The grant-in-aid to Prasar Bharati has gone up to Rs 17.57 billion from last year’s Rs 16.35 billion, perhaps in view of the expenses to be incurred for the forthcoming Commonwealth Games. Film industry welcomes duty rationalisation on raw stock, decries service tax on copyright The film industry is disappointed with the 2010-2011 Budget for ignoring most of their demands. The Learning Curve Was Fun by Anjan Mitra Warner Bros to release four films during IPL Punj Lloyd launches new campaign for 2010 174 mn people watch Winter Olympics on NBC TV Ratings Top 10 Programmes (31/01/2010 to 06/02/2010) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes Top 100 Programmes (31/01/2010 to 06/02/2010) Zee TV Zee Cinema Colors Star Plus Sun TV Sony Entertainment TV SAB NDTV Imagine Star Gold Zee Marathi Gemini TV MAX Neo Cricket Zee Telugu Star Jalsha Click here for free Newsletter subscription! Source: www.indiantelevision.com

Today's Newsbreakers.......India Citizen Jewellery keen to launch Pearl brand in India Permionics looks to Tirupur after Rs 200-cr Budget grant Source: Hindu Business line     Rin washes rivalry linen with Tide in public through new TV ad Nikon India to air first TVC in April Source: Economic Times     Shriram launches refurbished ‘truck bazaar’ Source: Financial Express     Global agencies to skip IPL if rules not changed Brand Sachin on top of the world Horlicks noodles: One too many? Branding & street-logic Source: Business Standard       Ad part of battle over market share Source: Times of India     Subaye Acquires New Web Properties and Members Source: IT News Online     India gets its brand naming Source: Express Buzz     Ranbir to be butler in new commercial Source: Hindu International News 4A's: Huffington Embraces Consumer Control 4A's: Yahoo's Bartz Touts Data 4A's: Goldstein Seeks to Cure 'Schizophrenia' M&A Activity to Escalate in 2010 Aflac Sets Field Oscar Telecast Cleans Up in Ad Category LBi Eyes U.S. Market Expansion Magazine Industry Promotes Itself Through Ads CBS Sees March Madness Rebound Consumer Database Initiative Begins Source: Ad Week     Progressive CMO 'Asked to Leave' Sprint Ad Takes on Verizon, AT&T Ford 'Agents' Hit the Road Aflac Sets Field for Review Pennzoil Touts 'Factory Clean' Motor Oil Source: Brand Week Gold Is Not Only Standard for Olympians' Advertising Success Source: New York Times     Italy OKs New Media Decree; Cuts Pay-TV Advertising Source: Wall Street Journal     Is AOL giving up on advertising? Source: iMedia Connection     Google wins patent for location-based advertising Source: VentureBeat     Microsoft starts advertising alternative web browsers Source: Inquirer     Medialets adds advertising support for Android and BlackBerry Source: Pocket Gamer.Biz     Twitter set to adopt Google ads model Source: Independent

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