Star World starts marketing of 'Desperate Housewives' - Indiantelevision.com's The Ad Linx Reporter dated 25 Feb 2010

Media, Advertising & Marketing Watch

Star World starts marketing of 'Desperate Housewives'
With the sixth season of Desperate Housewives kicking off on Friday at 10 pm, English GEC Star World is doing marketing activities around it.

Turner completes acquisition, NDTV Imagine becomes Imagine TV
The NDTV brand will drop out and the channels will be labeled Imagine TV, Lumiere Movies and Imagine Showbiz.

Govt issues advisory against coverage of terrorist groups
Government asks news and current affairs channels to avoid giving undue coverage to terrorists and terrorist groups.

CWG: Govt to earn Rs 3 bn from broadcasting
Sponsorship revenue to close at Rs 9.6 bn, ticketing Rs 1 bn, L&M at Rs 500 mn and donations at Rs 3 bn.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Last season's sponsors cut ad spend for IPL 3
	Big Bazaar ‘exchange' offer goes to corporate doors
	A tale of sticky success
	Casting the Net wider
	Source: Hindu Business line

	Twitter Testing Ad Platform
	Source: Techtree.com

	Advertisers line up RS 2,200 crore for 5 big sporting events
	Source: Economic Times



	Pantaloon to merge two units of its arm with itself
	Source: Business Standard

	7 potential bidders buy IPL's invite for new
	Source: Indian Express

	Eyeing Arab growth, Facebook ties up with Ad co
	Source: Financial Express

International News

	Like.com's Couturious Puts Fashion Forward
	Tylenol Moves Creative to Martin Agency
	U.S. Ad Spending Fell 9% in '09
	9 Months of Marketing Hell Beget 'Dante's Inferno'
	Coda Picks Goodness Mfg.
	MySpace Puts Ads 'In Stream'
	Maheu Moves to Publicis Modem as CEO
	Olympics Tally for NBC Across All Platforms
	Yahoo Links With Twitter
	Retailers Should Connect With Busy Moms Online
	Source: Ad Week

	Why Sears Is Rebranding Kenmore
	Kimberly-Clark Tells Bedtime Stories
	Like.com's Couturious Puts Fashion Forward
	Opinion: AT&T Shot Into Orbit
	Porsche Reviews Global Media
	Source: Brand Week

	Twitter plans to launch a formal advertising platform
	Source: TopNews United States

	Blockbuster to cut advertising
	Source: Financial Times

	Facebook targets Mena advertisers
	Source: GulfNews

	TechWeb acquires Game Advertising Online
	Source: BtoB Magazine

	Colgate is the most recalled ad at launch of measurement service Nielsen IAG
	Source: Media Week

	Government accused of political advertising in schools
	Source: ABC Online

	Google Rehauls Advertising Platform
	Source: ITProPortal

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