 | | Keeping with the trend seen in the past few weeks, this week too saw several top level movements in agencies as well as channels. Keertan Adyanthaya to move to Fox International Channels & NGC as Managing Director Lowe Lintas announces new structure; Arun Iyer, Amer Jaleel appointed as NCDs Mohit Beotra calls it a day at Lowe Lintas Changes at Viacom18: Biz Planning & Strategy Head Karthik Lakshminarayan quits; new CCO & Head Int'l Biz appointed Leo Burnett's C Vijai Ambalavanan to head Grey Chennai TBWA\India appoints Anand Narayan as VP-Account Management for Mumbai ops Nielsen appoints Amit Adarkar as Vice President of its Bases Division Navia Asia appoints Aman Chaudhary as National Client Services Director Studio18 restructures its senior management Given the growing positive sentiments in the industry, the account movement scene is gathering steam now, as this week saw quite a few big ticket account movements and pitch calls. Lintas Media Group bags Voltas AC media biz; account size pegged at Rs 35-40 cr Rashtriya Chemicals and Fertilizers empanels NAC, Sobhagya, Prachar, Goldmine, Moulis for creative & media biz JWT, O&M, On Ads roped in for Emami's new edible oil brand 'Healthy and Tasty' ING Vysya Life Insurance reviews its creative duties MEC India adds Mercedes-Benz India business to its kitty Hamdard media pitch underway, 4 agencies in the fray Ignitee Digital Solutions strengthens presence in the South with two new wins Crayons Communications bags Shoexpress account W+K Delhi wins Budweiser brand business Madison Public Relations adds Parle Agro, Asia MotorWorks wins to its kittye4m has been talking to various factions of the media and advertising industry to know about their Budget wishlists. Now, with the presentation of the Union Budget for 2010-11 on February 26, 2010, e4m will be bringing industry reactions too. Watch this space… Budget 2010: Online news agencies to attract service tax GoaFest 2010: Ad frat looking forward to celebrating creativity at a new venue GoaFest 2010 to celebrate 'Survival of the Freshest' at a new venue Bangalore celebrates the life and quirks of Mani Ayer  Ex-Ogilvys and industry share the 'Simple Living, Ayer Thinking' way in Delhi TBWA\India, Ignitee Digital Solutions in strategic pact to offer digital services India B2B Media Summit 2010: Internet medium will see fragmentation in time to come: Ajit Balakrishnan | | | | | | | | Automobile advertising in print up 7% during 2009: AdEx Analysis
Print advertising of automobile sector increased by 7 per cent during 2009, as compared to 2008.High advertising share for passenger vehicles was seen under the automobile sector in print. Tata Motors Ltd was the number one advertiser of the automobile sector during 2009. |
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 BTL reaches out to the (targeted) audiences that count. While in ATL, you count the (mass) audiences that you manage to reach. In this characteristic lies the intrinsic value that BTL brings to a marketeer. While BTL has certainly gained ground, brands are far from leveraging its true potential, especially of being able to use all consumer 'living points'… The biggest learning is to keep believing in your point of view, your product, your clients and your people, and apply harder.
Rajesh Ghatge, Executive Director & COO, 141Sercon | | | | | | | 5 questions to know our honchos better | | Ø | What's on your mind right now? | | How to further promote World Ex-Day online | | | Ø | Your favourite holiday destination? | | Varkala, Kerala. Just came from there. I think it's like Goa for the calmer people | | | Ø | Which gadget would you like own? | | Playstation 3 with a monthly supply of free games | | | Ø | Your favourite actor? | | I am my favorite actor (When I am able to convince my boss why I have to leave early) | | | Ø | Which cartoon character do you identify with? | | Dexter (a nice guy, but has to be mean sometimes to get his space) | | |
 Yash Virkud
Brand Services Manager, Lowe Lintas |
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Ishwar Jha, Head of Digital Services at Essel Group company Zee Entertainment Enterprises Ltd (ZEEL), has called it a day. March 3, 2010 would be his last working day at ZEEL. Jha has been associated with ZEEL for more than four years. He had founded Digital Media Convergence Ltd, Zee Group's venture into digital entertainment, in June 2006 and during a two-year period as Chief Executive Officer, inked a partnership with BSNL for Mobile TV, launched the entertainment portal Mypopkorn.com, and a digital content syndication for the subsidiary.
Vikas Bhambri, Vice-President, Sales and Marketing, TDI International, has put in his papers. While he was unavailable for comment at the time of filing this report, the news has been confirmed by sources close to the development. Prior to joining TDI International in 2008, Bhambri had worked with some of the larger organisations in the outdoor business, such as Clear Channel, JCDecaux, and OAP. He started his career in 1999 at MetroMedia Technologies (MMT), a visual communications company specialising in billboard printing, banners and building wraps, stadium and arena graphics. Before entering the outdoor business, he worked with Canon, WorldSpace and Technology Network India, a business consulting firm.
Raj Mohanty, Senior Business Director, Poster Publicity has quit the agency. He is moving to LG Ad as General Manager, India. Mohanty will be reporting to June Kim, Managing Director, LG India. Prior to joining Poster Publicity in 2007, he had worked with some big names in the outdoor industry, including Clear Channel, Percept OOH and Posterscope. He also had a brief stint with Airtel, where he had handled communications. His first break in the outdoor business was in the year 1998 with Salvis Outdoor, a Kolkata-based outdoor agency. Before that, he had worked as a commercial pilot with East West Airlines.
Honda Siel Cars India Ltd (HSCI) has announced the appointment of Takashi Nagai as its fourth President & CEO from April 1, 2010. He takes over from Masahiro Takedagawa, who has served as HSCI's President & CEO for the past five years since assuming the position in April 2005. Nagai, who is currently Executive Vice President of Asian Honda Motor Co Ltd, Thailand, will also assume the position of President & CEO of Honda Motor India Pvt Ltd. Meanwhile, Masahiro Takedagawa moves to Honda Canada Inc as President & Director after completing his tenure in India. Takedagawa has been associated with Honda Motor Co for over 30 years and had started his professional career with the company in 1979.
Rediffusion Y&R has recently appointed Rachana Dharia as Head, Digital (West and South region), a newly-created position. Earlier, she was Head, Digital Solutions, Tribal DDB India. Dharia will report to Nisha Singhania, Executive Vice-President, Rediffusion Y&R (Mumbai). She has nearly 14 years' experience in the digital media space. In her one-and-a-half-year stint at Tribal DDB, Dharia was responsible for chalking out the digital strategies for various brands such as Idea Cellular, The Times of India and Volkswagen. Prior to Tribal DDB, she had worked with a few technology companies such as Tech Mahindra and Infosys in the area of digital consultancy. At these companies, Dharia was involved with the work related to user experience and interaction designing across various digital formats such as websites and mobile.
Publicis India has roped in Anirban Mozumdar as Senior Vice President - Planning for North and East. He steps in place of Naresh Gupta and joins Publicis from DDB Mudra. Mozumdar began his career in advertising in account management working on Tata-BP, Bajaj Auto and later on Tide, Whisper and Rejoice for P&G. He continued working on P&G in the capacity of Regional Brand Director for their hair care and laundry brands. |
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